Vandana Jain – Dazzle

“‘Dazzle’ is a wall-based tape installation executed in the style of WWI naval camouflage. To confuse the enemy’s attempts to determine the size, speed, and direction of a ship, it was painted in intersecting graphic patterns, often in bold colors. With the invention of sonar, such visual based camouflage fell into disuse. For this installation at Smack Mellon, I continued my exploration of dazzle camouflage applied to corporate logos, covering the entire gallery in brightly colored tape laid out in an array of disorienting patterns that obscure and delineate the graphic symbols. The logos are chosen for their reliance on a generic, almost pictographic language. Even though some of these logos are easily recognizable, and the styles range from minimalist to folk, they all share an aesthetic that speaks to a language beyond the individual brands.” – Vandana Jain


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s