Project Consent – If It’s Not Yes, It’s No

A close friend of ours sent over a recent ad campaign that has been taking social media by storm entitled Project Consent. The message behind the campaign is simple: Sexual consent isn’t complicated. It’s simple. Really simple. If it’s not yes, it’s no. Further details and campaign videos after the jump.

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“Project Consent is a non-profit, volunteer-based campaign that aims to combat and deconstruct rape culture by raising awareness of the harmful way with which it is regarded in society, educating our audience about the disparity of discussion of sexual assault, and promoting positive dialogue about the importance of consent. Our mission is to advocate for a future in which sexual abuse is not trivialized by the world around us. Through our work, we hope to inspire our followers to join our movement in the hope of ending rape culture once and for all.”

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